Choosing to include Botox in the facilities available at your practice is one of the wisest business decisions for healthcare providers, keeping in mind the demand for Botox these days. Botox is one of the most lucrative ways to simultaneously increase your patient traffic and widen your patient base, without compromising on the time to can devote to each patient. Let’s take a look at the whys and hows of it.
First off- the basics of Botox. Botox is the use of toxins derived from Botulinum toxins, to reduce the appearance of fine lines and wrinkles, and to improve the appearance of sagging skin. Botulinum toxins are highly toxic but when injected in minuscule amounts, they work cosmetic wonders. With the advent of new formulations and improved delivery techniques, Botox is no longer a procedure available only to the stars. Its popularity has shot up in recent times, and everyone from resident nurses and dentists to gynecologists provide Botox injections to patients who want them.
Botox is an extremely cost effective and time effective procedure. To start up, you need a small initial investment that more than makes up for itself very quickly. This is especially accelerated for people with a strong healthcare background, and those who have taken a good, comprehensive training course for Botox. Each patient requires only injections, which in itself do not take time. In addition, even after spending some time giving the patient a full explanation of the procedure, its effects, precautions to take, etc., you only spend about 20-25 minutes with each patient. This means that you can see a lot of patients, even other than the patients who have come for Botox. And if you have a separate facility only to give Botox and dermal fillers, you’ll be seeing quite a few patients in a day, which generates a lot of revenue.
And it’s not even just about the revenue. You generate a lot of patient satisfaction as well. A Botox session done correctly makes a huge impact on the patient’s life, just as a Botox session gone wrong, does too. This is where the importance of correct training and correct technique lies. And it’s not just a cosmetic surgeon’s or dermatologist’s prerogative anymore. Anyone with a medical degree, dentists, nurses, physician assistants, they all can get the training for Botox and administer it to patients. Some states require a physician’s supervision for the latter, but that doesn’t translate into constant surveillance- just a doctor on staff, or a doctor on the premises, depending upon State laws.
Opening up your practice to the prospective of offering Botox may seem a little daunting, when you consider how some people can even get it at, say, beauty salons or spas. But this is where quality will set you apart. A working atmosphere that is clinical and professional, and a doctor with a good technique goes a long way in reassuring patients, as well as bringing in new patients from all the recommendations you will gather. No one wants a backroom procedure. At least, no one hoping for a face well done will want a backroom procedure. They will seek skill, which you have to provide. That is the essence of the business of Botox.
To learn more about the benefits and pitfalls of the business of Botox, visit dentox.com/botox-edu-news/